Automating Custom PII Detection at Scale with Amazon Macie and Step Functions

Companies in heavily regulated industries like finance, healthcare, and government deal with huge amounts of data containing personally identifiable information. This sensitive stuff includes names, addresses, Social Security numbers, policy numbers, member IDs, medical record numbers, and other specific codes that can identify individuals. The law requires these companies to know exactly where this info lives, who has access to it, and how it’s protected - regulations like GDPR, HIPAA, CCPA, and PCI DSS make that clear.