The Adoption Problem: Why AI Usage Doesn't Translate to ROI

Almost everyone is using artificial intelligence (AI) in their business, but very few have truly adopted it. The widespread adoption of AI has led many organizations to conflate usage with adoption, wondering why they’re not seeing the return on investment (ROI) expected by 2026. According to McKinsey, a staggering 88% of organizations now use AI in at least one business function, yet only 7% have fully scaled it. This is an adoption problem, not a usage issue. Adoption won’t show up in usage metrics; instead, it will be reflected in the quarterly business review.

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