Spotwise Unveils System to Automate Media Tasks with AI Assistant

A media technology company has launched an operating system designed to automate various tasks for media teams. Spotwise’s aOS, or agentic operating system for media, is built on the foundation of its original monitoring platform that tracks advertising across broadcast channels in 14 countries.

The new system takes instructions given in plain language and runs the necessary chain of tasks to complete them automatically and on a recurring basis. This process is facilitated through Spotwise’s AI assistant, Spotty, which allows users to describe their desired outcomes.

For example, a user might instruct Spotty to find every new advertiser on competitor stations each week and reach out to their decision-makers. The operating system would then score and segment advertisers, pull through relevant contacts, and draft outreach messages in the user’s own voice.

The same sequence can be used to automate most tasks that media teams currently do by hand, including campaign planning, agency share tracking, trend forecasting, creative research, and pitch preparation. Spotwise claims its aOS can streamline these processes significantly.

Spotwise data and workflows are available through an open API and a Model Context Protocol server. According to the company’s release, users can make any workflow permanent with just one additional instruction, allowing it to run automatically without further input.