GM Develops Its Own In-Vehicle AI Assistant, Going Beyond Google's Gemini

General Motors is building its own in-vehicle artificial intelligence assistant to provide more comprehensive capabilities than the existing Google-powered Gemini. The new system will integrate conversational AI with OnStar intelligence and GM vehicle knowledge.

According to Anna Santos, director of product management for voice and AI/machine learning at GM, the native assistant will launch later this year. It aims to go beyond what a general-purpose AI can do by leveraging proprietary data from vehicles and their telematics systems.

Santos described the new system as having a deeper connection to the vehicle than Gemini, which is limited in its capabilities due to its position at the top level of the stack. This allows for more advanced features that are tailored to specific needs and use cases.

The assistant will be able to better understand the vehicle’s systems, driver behavior, and customer preferences. Potential features include predictive maintenance, vehicle telemetry monitoring, and customizable settings like a ‘kids setting’ that adjusts music, seats, heating, cooling, and door locks for children.

GM is working with a large language model provider on this technology, but declined to disclose the name of the product or its release date. The company has previously signaled plans to develop a proprietary AI assistant following Gemini’s rollout.

The new system will utilize data that is unique to GM and OnStar, allowing for more precise and tailored capabilities. Santos emphasized the importance of leveraging this proprietary data to build deep vehicle expertise within the AI assistant.

GM reported second-quarter revenue of $48.03 billion earlier this month, with digital services revenue climbing 20% during the quarter. The company has raised its full-year profit targets for the second time in 2026.