AI Video Generator 'NoLang' Gets a Boost with New Shape Decoration Feature

Mavericks Inc. has just rolled out an update to its AI video generation service NoLang, adding a shape decoration feature that lets users add borders and background colors to text, images, and videos without needing design expertise.

NoLang’s new feature is designed to make it easier for companies to produce high-quality videos in-house by simplifying the process of decorating their content. This move comes as more Japanese businesses shift towards producing their own videos instead of outsourcing them.

A recent survey found that 69.6% of Japanese companies now produce videos internally, a significant jump from last year’s 29.7%. As this trend continues to grow, NoLang is positioning itself to meet the increasing demand for in-house video production tools.

The average cost for outsourced video production comes out to around ¥815,000 ($4,990), with a median of ¥540,000 ($3,305). However, costs can increase when companies add decorative elements like graphic design and narration insertion. The burden isn’t just financial – it’s also in the time-consuming process of adding decorations.

According to data from BGM Now, techniques like framing text and images to guide the viewer’s eye or highlighting important points with decorations are crucial for preventing drop-offs, especially in short social media videos where about 20% of viewers may leave within the first 10 seconds. NoLang addresses this need by allowing users to create decorated and highlighted videos without needing design skills.

The shape decoration feature is available in NoLang’s video editing interface, where users can select from four types: rectangle, circle, heart, and star. This selection process doesn’t require specialized coordinate manipulation or path editing; instead, it lets users easily add frame decorations to text, images, and videos.

Users can toggle borders between ‘none’ and ‘present,’ with the option to adjust border color and width freely. They also have the ability to set background colors, enabling various expressions such as speech-bubble-style decorations surrounding text or framing images and videos with heart or star shapes.

The shape feature’s universal application across multiple setting locations within the video editing interface makes it easy for users to finish their videos with a consistent design tone throughout. This is especially beneficial in scenarios where short videos intended for social media, product introduction videos, internal training manuals, and entertainment content require decoration and highlighting.

Mavericks has been rapidly expanding NoLang’s editing functions, including the recent addition of a ‘transition’ function that adds motion to scene changes and a ‘seam fade’ toggle function. Users can choose from 18 types of transitions, such as slides, zooms, and wipes, to match their video’s tone.

The company also enhanced its tempo adjustment function by adding features for batch-applying intervals between scenes across all scenes and inserting pauses at any position within the script text of a scene. This series of functional enhancements aims to remove editing barriers from both AI and UI perspectives.

Japan’s domestic video production service market is estimated at ¥423.8 billion ($2.6 billion) for fiscal 2024, representing a significant increase from the previous year. The market is forecasted to expand to ¥540 billion ($3.3 billion) by fiscal 2027.

A Vimeo survey found that video production volume increased in 65% of organizations, with 73% expecting further increases while 48% struggle with scaling production while maintaining consistent quality. Even with AI-generated video production, the burden of corrections and fine-tuning after the initial draft is not insignificant.

PRIZMA’s survey revealed that 76.4% of respondents feel burdened by corrections and fine-tuning, and 60.8% make corrections four or more times on average. An Applib survey found that ‘complex operation methods’ were cited as a concern by approximately 41.1% of respondents.

Mavericks plans to continue expanding the functions of its video editing interface with NoLang, aiming to create an environment where anyone can produce videos that decorate and highlight text and images regardless of design skills.

The company intends to meet the growing decoration needs amid the shift to in-house video production and support video creation for a wide range of users. As more Japanese businesses move towards producing their own content, tools like NoLang’s new shape feature will become increasingly essential.

Mavericks’ rapid expansion of NoLang’s editing functions is designed to simplify the process of creating high-quality videos. The recent addition of transition and seam fade features has made it easier for users to add motion to scene changes without needing extensive design expertise.

The update includes 18 types of transitions, such as slides, zooms, and wipes, which can be matched to a video’s tone. Users can also batch-apply intervals between scenes across all scenes, reducing the time-consuming process of adding decorations.

Mavericks is positioning NoLang to meet the increasing demand for in-house video production tools by expanding its editing functions and simplifying decoration processes. The new shape feature is just one example of how the company aims to support users with varying levels of design expertise.

The domestic video production service market in Japan is expected to continue growing, reaching an estimated ¥540 billion ($3.3 billion) by fiscal 2027. As more businesses shift towards producing their own content, companies like Mavericks are working to provide tools that meet the increasing demand for high-quality videos.

Mavericks’ commitment to expanding NoLang’s functions and supporting in-house video production is part of its larger goal to make video creation accessible to anyone, regardless of design skills.