X Unveils Unified Subscription Plan, Merging Grok, Cursor, and Premium Features

X has introduced The X Subscription, a comprehensive plan that bundles its conversational AI assistant Grok, the coding tool Cursor, and all features of X Premium into one package. This move marks a significant shift in the company’s subscription strategy, streamlining access to its expanding AI stack for users.

The new unified plan is structured across five tiers: Free ($0), Plus ($8/month or $80/year), Premium ($30/month or $300/year), Super ($100/month or $1,000/year), and an Ultra tier. According to X, every paid tier offers more usage-per-dollar on its own models than the comparable legacy plan it replaces.

The rollout of The X Subscription is gradual, with users advised to check their billing settings for availability and any limited-time offers. Existing subscribers are being encouraged to switch over, as doing so will cancel current eligible monthly or annual plans and issue a prorated refund for unused time before charging under the new unified plan.

For existing Cursor, Grok, or X Premium subscribers looking to consolidate their services, switching to The X Subscription is recommended. This move will simplify billing and potentially save users money by eliminating duplicate subscriptions.

The announcement of The X Subscription was made on October 12 through a coordinated push across three accounts: @SpaceXSI, @X, and @grok. This suggests that the company has been building towards an ecosystem play for months, aiming to create a seamless user experience across its products.

According to the plan’s structure, users will have access to Grok AI, Cursor coding assistant, and all X Premium features starting at $8 per month. The unified subscription effectively ends the era of buying SuperGrok, X Premium, and Cursor as separate products, making it easier for users to navigate the company’s offerings.

The new plan merges three product lines that previously required separate purchases: Grok AI, Cursor coding assistant, and X Premium features. This consolidation is expected to simplify the pitch for potential customers, making it clearer what benefits each tier offers.

X has not yet published a full breakdown of what each tier includes in terms of usage limits, model access, or Cursor seat counts. However, users are encouraged to check their billing settings for availability and any limited-time offers as part of the rollout process.

For SuperGrok subscribers, X is directing users to account settings to make the switch manually rather than being migrated automatically. This means that anyone currently paying for both SuperGrok and X Premium may be overpaying under the new structure, but it’s up to them to initiate the change.

The strategic logic behind The X Subscription is straightforward: by collapsing three product lines into one SKU with five tiers, X aims to raise average revenue per user. This move also locks in Grok distribution, making it a default inclusion in X Premium rather than an upsell option, and simplifies the pitch for potential customers.

Several details remain unclear from the initial announcement, including how the five tiers are priced above the $8 entry point, whether Cursor access scales with tier (seats, model access, or compute credits), and how enterprise Cursor customers will be handled. The reference to ‘@Bot’ in the SpaceXSI post also hasn’t been formally introduced as a product and may represent a forthcoming agent offering within the bundle.

The rollout of The X Subscription is expected to continue over the coming hours, with users advised to check x.com/premium for updates on the full tier breakdown and feature matrix. As this unified plan takes shape, it will be interesting to see how Cursor’s existing standalone pricing is positioned – whether it continues as a parallel product for teams and enterprises or becomes the default path for individual developers.